The North Shore and the "Icons of Aloha"

September 12, 2011 | Surfing
Shane Dorian: is this big enough?

Mikala Jones, Alana Blanchard, Stephen Koehne, Ross Williams, Sean Moody and Shane Dorian are the "Icons of Aloha", Reef’s most influential ambassadors, either native to Hawaii, California or Australia, who have all left their indelible mark on the North Shore of Oahu.

The campaign pay tribute to iconic surfers who have humbly garnered the respect of the Hawaiian community and earned their spot in the line-up at the notorious, and often times treacherous, surf breaks of the North Shore.

“Hawaii has a lot of talented surfers, I’m honored to be a part of this campaign and stoked to be a part of the Reef family”, says Mikala Jones.

Shot by famed fashion photographer, Steven Lippman, the campaign will roll out this fall heading into the 5th year of the Reef Hawaiian Pro.

Haleiwa will once again host the world’s elite, November 12-23rd, as part of the newly upgraded 6 Star Prime event offering vital ratings points to those trying to qualify for the 2012 ASP World Tour.

Also, Reef has also identified Rob Machado, a Pipeline Master, Taylor Knox, a Sunset and Haleiwa finalist, Mick Fanning, a 2x Pipeline Master finalist, and multiple Haleiwa and Sunset finalist, as Honorary "Icons of Aloha".

Watch the video teaser.