Surf shop: surfer's heaven | Photo: Pancho's Surf Shop

What's your favorite surf shop? Everyone has their own special place, where discussing prices for new surfboards, leashes, wetsuits, board shorts, and even wax is actually easier.

Surf shops are surfers' second home, right after the local surf spot. Setting up the perfect surf shop is not an easy task.

If you're planning to open a new wave sports store, there are a few things you should consider.

Location, number of potential clients, access to suppliers, range of contacts with brand managers, area of the store, an updated website, nice employees, products, bargain and loan strategies, and last but not least, luck.

From the surfer's point of view, a surf shop is a place where he can find the latest surf gear at the best prices. It is as simple as waxing down a surfboard.

So, start by selecting a good headquarters for the store.

The best and most successful surf shops in the world are located by the beach or a few miles/kilometers from a popular surf spot.

Surf Wear and Discounts

After carefully selecting the location, define the range of products you are going to sell.

Surfwear will probably save your business. The surf industry's biggest profit share comes from shirts, board shorts, shoes, swimsuits, pants, and jackets.

New wetsuits and surfboards are critical to attracting customers, but margins are smaller, and the number of units sold is also much smaller.

Surfers tend to buy more from online surf shops. It's easy, secure, and cheaper, in most cases, because you buy directly from the best brands without commissions and intermediates.

The best surf shops have specially designed bargain and loan policies for their best clients.

Special discounts, buy-two-get-one-free, coupons, voucher and promotional codes, season deals, and cheap stock-off opportunities.

The surf leash from the previous generation, a double fin vintage surfboard, or a wetsuit with a small defect can be afforded at great discount prices.

Surfers enjoy talking with a specialized workforce that knows more than they do. That is comfortable from the buyer's side.

At the same time, it's good to know that a surf shop is complete and is open to other water sports.

Even if you're just a surfer, it's great to keep in touch with the latest kiteboard models, the lightest windsurf sails, and the newest generation of bodyboard stringers.

Skateboards, skimboards, booties, surf movies, watches, surf books and magazines, bags, video games, and waterproof cameras should be available for all customers.

In the end, the perfect surf shop is always open for business.

Discover your nearest surf shop.

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