Da Hui is more than just a brand.

Da Hui is a water patrol team, a lifeguard crew, a group of experienced watermen, a Pipeline surfing troupe and, ultimately, a Hawaiian surf gang.

As a company, Da Hui Hawaii produces surf wax, and surf apparel. Watch how they market it to the surfing world.

Da Boys are all in it - Makua and Koa Rothman, Kala Alexander, Mason Ho, Kealii Mamala, Ikaika Kalama, Ulu Boy Napeahi, Kiron Jabor, Jamie O'Brien, Noa Ginella, and Teihotu Wong.

We want it. It's "Pit Proven."