The Guinness "Surfer" ad

October 24, 2010 | Surf Videos

"Surfer" was launched in 1998 to promote the Guinness beer.

The commercial was shot in Hawaii over a nine-day period by Jonathan Glazer. The Polynesian surfer waits for the perfect wave; drinkers wait 119.5 seconds for the perfect pint of Guinness.

The ad was inspired by Walter Crane's 1893 painting "Neptune's Horses". The soundtrack was created by British electronic band Leftfield. uses cookies to ensure you get the best experience on our website. Learn more on our About section.