Jordy Smith's latest film "Now Now" is unadulterated surf porn. It's less about the editors artistic impression, and all about what one of the most relevant surfers in the world is doing between dawn and dusk.
Jordy Smith stormed onto the World Tour in 2008 with no apologies and no prisoners.
Since first pulling on a "Smith" jersey, he's brought home victories (J-Bay), accomplished personal goals (winning outside South Africa, in Rio), clocked 10s (everywhere) and shown us all how endearing the transition from cocky benchwarmer to graceful batsman can really be.
Watching all 6'3" of him hospitalize a beach break end section or man-handle a Cloudbreak freight train with equal panache will steal your breath.
But Jordy doesn't just dance for the judges - 2013's been a year in which he has shocked with free surf clips, it was only a matter of time 'til we would be gifted a digital extended play.
Welcome to "Now Now", a collage of moments tagged and bagged during the first six months of this year. Filmed in Mozambique, South Africa, Australia and Indonesia.