Corona Extra Save the Beach Hotel: as good as the beer

A hotel made of trash collected in the beaches of Europe has been built and installed by the prestigious artist HA Schult, in the central Callao Square, in Madrid, Spain.

The "Corona Extra Save the Beach Hotel" is built with twelve tons of trash and offer visitors an experience with a strong environmental commitment.

HA Schult is famous for his work "Trash Men", a piece that is composed of thousands of life-sized human figures completely made of trash. This pioneering project wants to make people aware of the need to take care of the beaches of Europe.

Anyone can bring up a case of a beach in a bad shape and upload a video or a photo on the web page. Helena Christensen, top model, has slept in the iconic hotel.

A voting is carried out each year among all the cases received to choose the beach that needs it the most. In 2010, Corona Extra cleaned, with the help of volunteers, the Bay of Portmán beach, in Murcia, and in 2009, the beach selected by the Internet users was Capocotta, very close to Rome.

The project counts with the help of the international organization Blue Flag, the annual quality seal awarded by the Foundation of Environmental Education (FEE) to the beaches that comply with some quality and care requirements.

A recent European survey emphasized that the trash left behind by visitors of the beaches is the main problem of our coasts, ahead of other factors such as pollution. Corona has been connected with beaches and surfers for a long time. Watch the famous surfing videos ads.

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