Surfrider Foundation celebrated its 34th anniversary with the launch of a new logo and wordmark.
The non-governmental environmental organization unveiled a new brand identity and announced a historic milestone: 500 coastal victories.
"In 2018, we have achieved 47 victories," stresses Surfrider.
"We define a 'victory' as a government decision made in favor of the coastal and ocean environment that results in a positive conservation outcome or improves public access."
Glenn Hening, Lance Carson, and Tom Pratt founded the Surfrider Foundation in 1984 in California.
They started the organization to defend their favorite surf break, Malibu, from the sudden increase in coastal development.
In the past decades, Surfrider expanded to all continents and became an influential voice in the protection of the oceans, beaches, and marine life.
The institution led by Chad Nelsen also focuses its efforts on the promotion of access to clean water, coastal preservation, and in the fight against plastic pollution.
The new logo hasn't changed much. Instead of showing a full barreling wave, the new design focuses on the heart of the wave itself.
"The launch of our new brand rollout is a tribute to the thousands of volunteers, members, and supporters who have contributed to Surfrider's 500 coastal victories over the past 34 years," underlined Eddie Anaya, marketing director of the Surfrider Foundation.
Some of the victory highlights in Surfrider's history include the shutdown of the Humboldt pulp mill (1991), the implementation of the Beach Act (2000), the public access to Maine Beach (2011), the preservation of Honolua Bay (2013) and Trestles (2016), and the California plastic bag ban (2018).
Surfrider is organized into a network of regional chapters and student clubs that deal with and respond locally to threats and attacks on the environment.