Michael Heath is the new Chief Executive Officer (CEO) of Surf Hardware International, the brand behind FCS fins.
Heath has previously worked for some of the major global brands in the action sports industry such as O'Neill, Hurley, Nike and Rip Curl.
With over 18 years of experience, Michael Heath will be leading Surf Hardware International through a new growth phase, largely underpinned by the launch of the new FCS II system.
"I'm honoured to be joining such an iconic company that provides so much to the surfing industry as a whole. From elite surfing athletes through to recreational surfer's and the surfboard manufacturers who are at the heart of the sport," underlines Heath following the appointment.
The company headquartered in Mona Vale, New South Wales, Australia, also develops the brands Gorilla, Softech, Hydro and Headhunter.