The Snickers ad featuring Mick Fanning is causing a massive world boycott campaign against the snack company.
A group of bodyboarders have joined forces and created a Facebook page where they express their anger towards the Australian surfer and Snickers.
"We shall not bend to the stand-up surfing industry" and "Boogie board is within the essence of wave-riding, and we shall prove it" are some of their tough words.
Finally, this Facebook group of bodyboarders invites everyone to write a complaint to Snickers on their website.
"When I'm hungry, I boogie board" are the words in the Snickers ad featuring Mick Fanning, as a part of the snack's motto, "You're not you when you're hungry," and the origin of this world bodyboard protest.
Check out how things got started.