| New Zealand kitesurfers start designing customized kiteboard graphics |
| Thursday, 15 April 2010 13:27 |
|
Personalised rider graphics are now appearing on kiteboards around New Zealand thanks to a partnership between manufacturer Underground and Christchurch large format digital printer adgraphix.
“The ink density had to be not too high but still yield rich colour. PBT is less forgiving than textiles so we couldn’t have cockled paper,” adgraphix operations managing director Scott Shore observed. The job has been entered in this year’s prestigious Pride In Print Awards, in which adgraphix was a first-time entrant and winner in 2008. That success has proved a marketing boon for the company. “We had not been involved with Pride In Print until last year - we entered a billboard that we were pretty proud of and won Gold. As a company we have strong values towards quality products so the award was a pat on the back from the industry and the whole team here were pretty stoked. Certainly in the billboard market, the Gold is a good selling point for us,” says Shore. |












