Long Beach, NYC: ASP is in town | Photo: Quiksilver Pro New York

The Association of Surfing Professionals (ASP) will open a new office in New York City.

Mark Noonan, the newly-appointed Chief Commercial Officer (CCO) at ASP International, will be in charge of developing and staffing the organization's new office in New York City.

"Planting a flag in the media and marketing capital of the world, New York City, is a natural extension of this growth and places professional surfing in line with all major sporting leagues in terms of proximity to major partnership opportunities," explains Paul Speaker, CEO at the Association of Surfing Professionals.

In 2005, Mark Noonan founded FocalSport, a sports marketing and media agency that helped the NY Mets ownership group secure the largest naming rights deal in the history of the industry.

Prior to forming his agency Noonan, was an executive for Major League Soccer and Soccer United Marketing, U.S. Soccer and Gatorade.

"We have the best male and female surfers in the world, a powerful digitally native global audience, an incredibly seductive and aspirational lifestyle, and a demonstrated ability to package, produce and distribute compelling content for our partners," underlines Mark Noonan.