Working in conjunction with the Indian government, ASR Ltd completed the construction of India's first Multi-Purpose Reef in February 2010.
The primary purpose of the reef is to mitigate coastal erosion from monsoon waves in the small town of Kovalam. The reef also creates an excellent habitat for marine species. Finally, the reef has helped create a great surf spot.
Not long ago, Yvon Chouinard, founder of Patagonia Inc., had the opportunity to see footage of ASR's new Multi-Purpose Reef in Kovalam, India.
What he saw excited an age-old desire to protect coastlines and create waves, resulting in a new alliance.
Patagonia's endorsement of ASR Multi-Purpose Reef has led to an article on Patagonia's The Cleanest Line Blog.
Patagonia grew out of a small group of climbers needing practical solutions for their endeavors.
When they observed that their climbing tools were damaging nature, Chouinard turned towards innovative solutions -- improving their gear and reducing harm to the environment.
Patagonia creates innovative business solutions that improve their products and help solve the environmental crisis.
ASR operates in a similar fashion, pioneering environmentally sensitive business solutions, developing unique products, and promoting environmental solutions regarding coastal protection.
ASR designs Multi-Purpose Reefs to work in concert with nature and promote responsible, sustainable solutions for coastal erosion issues.
ASR's biomimetic Multi-Purpose Reefs mimic the way natural reefs provide habitat, dissipate wave energy, and shape waves. Together, ASR and Patagonia hope to change the world's view on coastal conservation and protection.
Watch the new surf reef in India.
Source: ASR