| Laird Hamilton prepares to be riding giants |
| Monday, 04 July 2011 17:05 |
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Laird Hamilton is the 12th honorary crew member of the Puma Ocean Racing team. The legendary big wave rider will have the mission of searching for the world's biggest rideable waves.
When they find what they want, the Hawaiian will attempt to surf them, getting him one step closer to achieving his life-long ambition of "Riding Giants". The crew will track wave patterns while sailing through the remotest reaches of the world's oceans. "The introduction of Laird Hamilton represents an epic clash of prowess on the ocean. We're bringing together the world's most elite sailors with their counterpart in the surf and paddleboard sector to serve as a key fixture of our Volvo Ocean Race campaign", said Antonio Bertone, Chief Marketing Officer for Puma. Laird Hamilton will be surfing the biggest waves in the world with a new concept surfboard designed by Juan Kouyoumdjian. "It's been a life-long goal to push the boundaries and find these rogue waves at sea to ride," said Hamilton. "To then have the opportunity to co-design revolutionary new carbon fiber SUPs with them, I knew I couldn't pass it up. We're bringing the ultimate innovation to action water sports. It's going to be a game-changer", he added. "The unique part of this collaboration with Laird Hamilton is that on the boat we're trying to avoid the monster waves whereas he's trying to find them! The fact is we can't elude those waves, so we'll be a good indicator of where he may be able to drop in," said Ken Read, leader of the Puma Ocean Racing Team. |
