Mercedes Maidana 

Wave Tribe team rider Mercedes Maidana became the first woman to surf epic El Buey in Chile this week. It was her first time to tow-in, a new experience that this Hawaiian local said she was very excited about—we’ll see lots more of Mercedes charging big tow-in surf around the globe.

When Mercedes first approached Wave Tribe we asked her why she was interested in partnering with the world’s first green surf company, her stoke for surfing and her passion for life was as evident in her answer, “surfing is the love of my life. I would not know what to do or who to be if I didn’t have it. As any loving relationship, I think that it has to have a balance of giving and receiving. The ocean gives me more gifts than I could ever reciprocate.”

Wave Tribe team riders are more than surfers, they are conscious beings that recognize the importance of helping to transform the surf industry and when we asked Mercedes why green surf products were important to her she responded, “One way for me to keep the balance is to start doing small changes in my life to preserve what I love the most. That’s why sustainability is so important: it is the simplest way to be thankful to nature.”


Jordy Smith 

Jordy Smith was greeted with howling winds and the onset of one of Cape Town’s biggest storms as he got into the water on this third day of competition at the O’Neill Cold Water Classic South Africa.

Flying in straight from the Reunion Island, Jordy was not about to be deterred by the extreme conditions – pulling out a score of 8.5 on his first wave back in his home country.

“It is pretty wild and cold,” he said. “It’s like gale force winds out there. I got on a few waves and couldn’t even move for the wind - but there are some fun rides out there.”

The O’Neill Cold Water Classic South Africa ambassador is the name to look out for in this competition, but he’s not thinking too far ahead. “Right now all I’m looking forward to is getting out of this wetsuit and getting warm,” Jordy said.
“I’ve seen a few storms like the one coming in when I was younger,” he said. “You need to just hide away indoors for the day with a jacuzzi and the heating on.”


Ned Snow conquers the 2009 Yakult HP Pro in the ASP Longboard Qualifying Series 

Ned Snow (Waialua, HI), 23, won the Association of Surfing Professionals (ASP) Longboard Qualifying Series (LQS) 1-Star Yakult HB Pro today over former ASP World Longboard Champion Colin McPhillips (San Clemente, CA), 34, in two-to-three foot surf at South Huntington Beach Pier. Cori Schumacher (Cardiff, CA), 32, took out her fellow finalists to claim the ASP LQS 2-Star Gidget PLA Pro, which ran in conjunction with the men's event.

Surfers competing on the ASP LQS are eligible to earn a spot on to the prestigious ASP World Longboard Tour by finishing within the top two on their regional tour by year's end. Once qualified, all surfers compete for the chance to be crowned ASP world Longboard Champion.

Snow proved to be unstoppable throughout the event's entirety and successfully tackled the tough afternoon conditions on offer at South Huntington Beach Pier to top McPhillips by a score of 13.67 to 10.66.

"Being able to surf in the man-on-man format really helped my mindset," Snow said. "Surfing against guys like McPhillips, I can just go out there and I feel like it's me against the ocean instead of battling a bunch of other guys. I'm really happy that I was able to come over here and get the win at Huntington since there is no U.S. Open for Longboarding this year."

McPhillips dominated his early round heats, but was unable to find a rhythm in the hard Final against Snow. The San Clemente local's second place finish at the Yakult HB Pro keeps him on top of the ASP North America LQS ratings.