Bar Refaeli

Leonardo di Caprio's girlfriend Bar Refaeli is the new face of Hurley's surf wear line.

“Hurley does everything with a lot of genuine heart,” she said, “and I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless. Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go.” 

Bar Refaeli just joined the Young Contemporary, a collection created for young women to integrate Hurley into their wardrobe with her own personal style. The campaign, which was shot by David Mushegain, debuted in October and will be shown through 2009.

“Anyone can hire a model,” said Lyndsey Roach, Hurley’s VP, marketing. “We wanted to do something different (for Young Contemporary). She lives this lifestyle.”

Refaeli was born in 1985 in Hod HaSharon, Israel. She is dating Hollywood star Leonardo di Caprio since 2005.

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