Serge Dedina: a surfer running for Mayor of Imperial Beach | Photo: Serge Dedina

Serge Dedina, a Californian surfer and environmentalist, is officially a candidate for Mayor of Imperial Beach, for the upcoming November 2014 election.

The author of "Wild Sea: Eco-Wars and Surf Stories from the Coast of the Californias", and co-founder of non-profit environmental organization WildCoast wants to "make Imperial Beach a better place for kids and families."

Dedina lives in Imperial Beach - "my hometown" - since he was seven years old. In his career, Serge helped developing two national parks along Baja's Sea of Cortez coastline, and halted Mitsubishi Corporation from destroying San Ignacio Lagoon.

"People ask me again and again who I am running against. I'm not running against anyone. I don't have time to worry about other competitors because I know that competing is about doing the work and having the heart to do my best and finish the race knowing I did my best," declares Serge Dedina.

The candidate was named honored as "Environmentalist of the Year" at the Waterman's Ball, in 2003, and "Coastal Hero" by the California Coastal Commission and Sunset Magazine, in 2009.

Between 1981 and 1993, Serge Dedina worked as a lifeguard at Imperial Beach and Silver Strand State Beach. He has Serge has a Ph.D. from the University of Texas at Austin, a M.S. from the University of Wisconsin-Madison and a B.A. from UCSD.

Dedina moved to Imperial Beach in 1971, and started surfing in 1977. He can be regularly seen catching waves in the local peaks.