| Loft Sails gets windsurf rebranding |
| Friday, 26 August 2011 16:44 |
|
Loft Sails has revamped the image of the company with a completely new marketing restyle. The new look of windsurfing brand will be featured in the 2012 collection of the entire sail lines. The recycled logo, "The Turbine", has a clear design inspiration in the modern windmills that surround Tarifa, where Loft Sails was born and has its design and testing base. Colours are used to outline the “L” and “S”, Loft Sails. Loft Sails was founded in 1998 by Monty Spindler after designing for Neil Pryde, North Sails and finally A.R.T where his designs achieved many speed records. With its Philosophy of maximizing the wind range while minimizing the number of sail lines presented to the market, Loft Sails designs began winning international magazine tests since the very beginning, excelling in construction, durability and performance. Then, titles started coming with national championships (France, Spain) and International events, such as ISA Speed. In 2012 Loft Sails is experiencing its best season ever, not only in PWA, where Ben Van Der Steen secured for the first time ever a podium position, and the rest of the team has had his best ever performances, but also in GPS speed events where most of our riders have improved their personal best performances.
|
